关于开发信，网上有很多大神提供思路，例如：
1. 客户网站上找素材：将客人的明显的标语、核心价值(core value)、总裁致辞放到标题里。
2. 以客户利益为目标，越具体越好。
3. 以主打产品为标题，一目了然：Attn: purchasing – Featured products/ Safetyvests –PIS company.
4. 以市场信息为标题：PIS Company: Nonwoven material rise in April.
仔细了解后可以发现，这些受欢迎的开发信模版，都有一个的共同特征：
1、标题瞬间"吸睛"
2、简介简明扼要，有重点
3、正文提供对客户有价值的产品和服务
4、call-To-Action 明确清晰
5、其它相关认证，相关经验
以下10封开发信模版是他们认为的"好开发信"，一起来看下：
此外，本月25号下午3点，会有专业邮件营销大咖MeiLin老师，直播讲解如何提高开发信打开率、更好的引导CTA……
01、提供业务价值
{CONTACT.FIRSTNAME}
In working with other<insert industry or position>, one of the key issue they' re struggling with is<insert key issue>
This past year we helped numerous companies to<insert business driver>,resulting in<money saved,revenue added,producctivity increase>.
If this is something you're challenged with too, let's set up a quick call. I have some idesa that might help.
AlI the best,
{CONTACT.OWNER_ NAME}
这是一封由JillKonrath写的开发信模版，简洁明了，但是内容有料。你的潜在客户可以在不到100字的叙述中看到对他们而言很有价值的内容。
02、提供正确疑问
Hello{name}
What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?
Let's find a few minutes to talk about how
I'm avaiable tomorrow{insert 2 times you're available}. Can we sync up?
如果你想要了解潜在客户公司当前的运营现状，那么这个开发信模版将很有帮助。它的特点是内容简短但详细.
不过的CTA更具针对性，你得花时间去想怎么写，不然很有可能因此得罪客户，甚至让对方觉得你"图谋不轨"。
03、提供建议
Hey{Prospect},
Your website's design is absolutely brilliant. The visuals really enhance your massage and the content compels action. I've forwarded it to a few of my contacts who I think could benefit from your services.
When I was looking at your site, though, I notices a mistake that you've made research engine optimization. It's a relatively simple fix.
Would you like me to write it uo so that you can share it with your web team? If this is a priority, I can also get on a call.
Regards,
{Your name}
这封邮件从一开始就赞美了客户的网站，这样的语句很"吸睛"。然后在赞美之后提出自己的疑问，并给与对方自己的建议和解决方案。没有人会拒绝能给自己带来帮助的信息。
04、展示联系
Subject line:{Company Name}+{Your Company}
Hi{name}
My name is{name}with{Your Company}. We help{specific company type}with
{one liner}.
I wanted to learn how you handle {thing your company handles} at{Company Name}and show you what we're working on.
Are you available for a brief call at{time options}.
[Your name]
从这封邮件的主题行可以看出，这两种业务之间可能存在联系。使用"+"号更能突出这一点。此外，当看到一个主题行涉及不同元素时，往往会引起读者的好奇心，促使看邮件的人打开。
在这封邮件的正文中，发件人介绍了自己及所做的工作，并且提到了所有他曾合作过的公司。在下一行，他把内容核心抛向了客户，让客户来主导而不是一直吹嘘自己的相关业务。
05、推荐
Subject line: Terry Fisher says you' re interested in better lead gen strategies
{name},
Terry Fisher told me today that you two were talking about how tough it is these days to get new leads in the door. It's a big inssue that all consulting companies
face right now.
After looking at your website and registering for your white paper, I have some
thoughts regar.............
原文转载：https://fashion.shaoqun.com/a/1744250.html
【干货实操】黑五网一爆款预测 最新！！！《Squid Game鱿鱼游戏》亚马逊爆款 《鱿鱼游戏》椪糖火遍全球，烹饪套件高价挂售亚马逊！ 直播平台有哪些 10月1日生效！亚马逊承运人和跟踪信息要求 跨境卖家如何利用TikTok标签选品，快速找到爆款？ 重要！自配送绩效指标新规下，如何保障商品及时送达？ 重要！自配送绩效指标新规下，如何保障商品及时送达？
No comments:
Post a Comment