Maurice Lacroix watches are part of the Swiss watches brand which is based in the Canton of Jura. The name Maurice Lacroix is a name that was created for marketing purposes and is not an actual person. The company has been making watches since the early 1970s in Switzerland using Swiss techniques.
The watches are sold all over the world in selected stores. Due to the rarity of these watches, many retailers cannot afford to have them in their range. The company is one of the only watch companies that still manufacture Swiss watches. Their watches are created by using traditional Swiss watch making practices and are purchased by exclusive buyers. Due to their exclusivity the watches are hard to find for sale online.
Maurice Lacroix watches are well known for their detail used in watch movement and design, and for the intricacies used by the watchmakers who make many of these watches by hand in their independent manufacturing workshops, which rarely happens with other expensive watches made today. As the pieces are made by hand, this adds to the price and exclusivity of the watch.
The collections of the watches include Les Classiques, Divina which are a specialist created female collection, and the well known Masterpiece Collection. Some styles have been discontinued due to low popularity.
The Masterpiece collection is made by the watchmakers using their horological training to create watches which are classed as the most esteemed creations of the company. These watches include well known features such as the power reserve indication and regulator hour in a sapphire cased-back. The watches are also known for their grand date display. Before a watch is available for purchase, it is tested stringently to ensure that it stands up to the expectations that are held by the company and its customers.
In the Masterpiece Collection is the Mens Masterpiece Masterchrono Automatic Watch. This watch has a brushed stainless steel case; the dial is black with hands that have a silver tone. The watch also features a calendar, Sapphire jewels, a case backing that is a see thru skeleton and Alligator materials. The mens watch are still very masculine along with a fashionable watch for men to enjoy.
The womens watches in the Divina line are elegant watches with a feminine and confident personality which are made with mechanical watch making precision, while still remaining fashionable.
To promote the watches, many celebrities have become ambassadors of the company and wear the watch with pride. Professional tennis player Roger Federer has been a long time ambassador of the company and is quite often seen wearing his piece after winning another grand slam. Another ambassador is Justin Rose who is a professional golfer.
Maurice Lacroix Swiss Watches Are Created By Implementing Swiss Procedures
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