As a brand it is important to reach as wide a target market as possible. By creating products that will appeal to a variety of age ranges but still keeping your main theme and style apparent is the key to establishing yourself as more of a lifestyle brand. Also, in the current economic climate many fashion brands are suffering and are trying to think of ways to attract a wider range of consumers and thus in an attempt to extend its attraction to buyers, Ted Baker has announced that it will be aiming for the younger market with introduction of a new brand Born by Ted Baker.
Ted Baker Watches Where it all began-:
Ted Baker was originally founded in Glasgow in 1987 and the brand s popularity has hugely grown in the UK and also in the United States, favoured for its trendy yet unique pieces which have a slight hint of vintage appeal. The label has a wide variety of products for both men and women including a great range of Ted Baker watches. Ted Baker represents a funky and original sense of style and actually does not invest a great deal in advertising campaigns but relies heavily on word of mouth which has certainly proved successful.
Ted Baker Watches The style-:
Ted Baker watches which consist of a range of different styles have quickly become very popular. Each watch is made using stainless steel and some feature leather straps in cool colours such as green, brown or even bold orange and often incorporate a crocodile skin style finish. Each timepiece has a different shaped dial face with subtle additions including gold trims or patterns, making each watch unique from the next. Made using only the highest quality manufacturing methods, you can also be sure that a Ted Baker watch will last a number of years with fashion and function of equal priority. The Ted Baker watch collection literally has something for every style preference; there are some stunning feminine and delicate watches in key seasonal colours such as white and gold, as well as classic models and funky or edgy styles which have something that little bit different.
Ted Baker Watches Targeting a younger market-:
Following Ted Baker s success with its collection of watches, the brand has now decided to target the younger market with a range dedicated to children and will price their timepieces at around 20 percent less than the adult models. In addition to watches, Ted Baker will also offer a range of clothing. Indeed, children are rapidly becoming more fashion conscious at a much younger age in reaction to being exposed to fashion, and also with celebrity children often featured on the television and in magazines in the latest trends. Ted Baker however does build that bridge between high end designer and the High Street and despite your age, good quality and durable clothing and accessories are still important in terms of cost effectiveness. The Ted Baker watch styles are timeless and therefore still a great investment even for the kids they would also make fantastic presents! Children love to think that they are old enough to wear something of the same fashion as adults and Ted Baker is one of the few brands that an make the transition successfully due to the nature of its unique style. Great quality and affordable means that Ted Baker watches are sure to be as much of a hit with the younger youth as they are with us!
Ted Baker Watches ? Something For The Kids
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