Maxmail is the only product in the market that gives you the freedom to send email marketing newsletters, SMS marketing messages and conduct customer satisfaction surveys, all from within one interface. The ability to combine these three powerful marketing channels allows you to run tandem campaigns where you are able to leverage one channel against the other. Trigger SMS messages to be sent if an email is not read or trigger a Customer Satisfaction survey request straight after a new customer is acquired from an online purchase - it's all possible only with Maxmail.
Now here are some top tips to make sure your email marketing efforts are working for you.
Define Success Ask yourself What is the purpose of your newsletter An Email Newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Email Newsletter.
Voice Establish a voice or editorial personality whether newsy, serious, gossipy or funny that is synergistic with the image you want to portray and connects with your audience.
From Line Whether a person s name, name of the newsletter or company name determine what will resonate best with your readers and stay with it.
Subject Line Vol. 1, Issue #4 or Company X News are not enticing subject lines. They are certainly consistent and simple, but they don t tell your readers anything that will motivate them to open your email. Your subject line is your calling card entice your readers with the most interesting or intriguing information in your Email Newsletter.
Style/Format Establish a format and layout of your Email Newsletter that is clean and simple, with elements of the Email Newsletter (table of contents; Tips , subscription information, etc. located in the same spot each issue).
Content Figure out what your readers want and give it to them. Seek continuous improvement by obtaining reader feedback and monitoring click-through rates to determine what types of articles are most popular.
Frequency Determine how frequently your readers want to hear from you/receive your Email Newsletter and what you can commit to. Don t launch a weekly newsletter if you are not absolutely certain that you can distribute a quality Email Newsletter every Tuesday at 10:00 am.
Timing Test and pick a day and time that works best and stick to it. Readers should almost be able to set their watches by the receipt time of your Email Newsletter.
Viral Provide information readers can act on or that stimulates reaction forwarding it to friends and peers, stimulating purchases or requests for additional information. Make it easy for readers to forward articles and information to peers and friends. Provide a Forward to a Friend link that enables readers to forward the Email Newsletter with a personalized note.
Search Make it easy to find articles of interest and back issues. Provide a table of contents and links to articles within the newsletter and to resources and past articles on your site.
Printing Consider providing printer-friendly formats on your Web site.
Personalize At minimum address the reader by name. The most successful newsletters have a human being associated with them and a personality. If possible, your Email Newsletter should be written by a person at your company not the company.
Test Test the Email Newsletter on few email addresses to check for errors and other issues before sending to the entire distribution list.
Success Steps For Creating Killer Email Marketing Campaigns
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