Always renowned for being an incredibly stylish and innovative brand, Police who design both watches and sunglasses is on the hunt for a fresh face to advertise the brand with a new and exciting 'younique' campaign.
Police watches the background-:
Founded in the early 1908 s Police is highly regarded in the fashion industry, possessing that unique sense of Italian chic that cannot be replicated. The typical Police wearer oozes with self confidence, style and charisma and that is exactly what the brand aims to portray when designing the effortlessly cool range of Police watches and sunglasses.
Police watches the Ambassadors-:
The most famous of all the Police icons and ambassadors is probably our very own David Beckham who was photographed in a Police advertising campaign sporting a pair of their wraparound sunglasses. The other ambassador was George Clooney who wore a pair of Police aviators representing a cool and chic look. Both of these men are testament to the theme and image of the Police brand and are renowned for their sense of style and of course being rather dashing in the looks department conveying a glamorous yet strong and masculine image for Police. The brand has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry.
Police watches the style-:
Police watches are designed for men and women who favour a chic and sophisticated style without looking that they are trying too hard. If you wear a Police watch, you are confident with your own dynamic style and tend not to follow fashion simply because something is regarded as on-trend. Many Police watches are chunky and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes you from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit. Italian style is very adaptable and the design of Police watches is very much the same.
Police watches searching for a new face-:
So we had David Beckham and George Clooney but in an attempt to get closer to their consumers and allow unknown people to represent the brand, Police watches will soon stylishly be seen upon the wrist of one lucky individual in a new grand and glamorous advertising campaign. Police have been taking submissions from people all over the world who have entered the Are Younique promotion, which will eventually see 60 individuals undergoing scrutiny by a panel made up of Police representatives who will then chose one lucky winner to become the new face of the brand. It is great to see that Police recognise that despite people aspiring to look like celebrities and using products as a way of replicating their style, by opening up this opportunity to the public it will only help to further raise the profile of Police and allow consumers to identify with the brand on a more personal level.
Police watches are undoubtedly the timepieces to be seen in this season, and in fact every season due to their timeless and chic appeal. Accessories can make a real style statement and Police watches are the perfect option if you like to portray a cool, confident and effortless look in your day to day life.
Police Watches ? Seeking A New Face
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