2010-12-22

New Products and Innovations in the Ladies Watch Market

Watches have been in use for quite some time by men and women both. Initially, men used to have time pieces that they carried in their breast pockets. Wrist watches were considered as a jewellery item for women.

Women used to wear wrist watches like other jewellery item. It became a must have for women of the high class society. The first wrist watch was designed by Louis Cartier. The design given by him is a standard for all the watches that has been made today.

It must be kept in mind that in the ancient times, women of the high class were the ones who used to have jewellery, so they were the ones who possessed the watches as well. There are many prestigious names that made watches for women.

One such name is of Breguet, which is now owned by Swatch. The founder of the brand Abraham Louis Breguet made a watch for Queen Marie Antoinette, which helped him in bringing many innovations to the industry.

Thus, watches for women have been there from the very beginning. But, with the passage of time, its use and its class of consumers has changed greatly. Therefore, there have been many innovations in the market for the watches of women.

Initially, watches were only worn by the elite class. It has now become a necessity and is worn by women of every age group and of every class. Its usage has been changed from being a jewellery item to the time tracking item. But, it does not mean that its importance as a jewellery item has totally disappeared.

Nowadays, there are many designer ladies watches as well as wholesale watches available in the market for the women of every age. Their price range also varies with the variety.

Women wear designer watches as well as fashion watches. The latest trend in the watch market for women is of the fashion watches. As we all know, women like to wear matching stuff. They want to dress up in a manner that everything they wear, from head to toe, must be in a combination or a contrast.

So, it becomes very difficult to buy designer watches in every colour and design for a woman of an average income group. Therefore, to keep up with this trend, the women watch market is flooded with a great variety of watches. They are available in every colour. There are many designs available to suit to different tastes. They are available in wide as well as sleek straps. The best thing about these fashion watches is that they are available in a very reasonable price range.

There are also many people who like to change things often. So for those people, it would become very difficult to keep designer watches as they cannot change them that often. For such people, fashion watches are an ideal choice. For young girls, who like to wear matching accessories and glittery stuff, fashion watches are a good option.

But, all this has not diminished the importance of a designer watch. Everyone still wants to have at least one piece of designer watch in their collection of watches.


New Products and Innovations in the Ladies Watch Market

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